Alp has 25+ years experience in growth strategy and transformation, marketing and commercial excellence as a management consultant and industry executive.

Previously he had several leadership roles at Google / Alphabet.  He gathered in depth experience as Marketing Manager with the Coca-Cola Company, Unilever and Acibadem Healthcare Group and led client engagements for FMCG, TMT and banking clients as engagement leader with McKinsey & Co.

Alp holds an MBA from Boğaziçi University (Istanbul), an MSc. in Environmental Engineering from University of North Carolina at Chapel Hill and a BSc. in Chemical Engineering from North Carolina State University.

Alp lives in Amsterdam, Netherlands. He speaks English and Turkish while practicing his Dutch skills. In his spare time Alp enjoys beautiful Amstel and Amsterdam canals with his sloop and occasionally bikes for pleasure.