Thought Leadership.

Our pragmatic approach means thought leadership with depth and breadth.

Intellectual curiosity is deeply embedded in our team. Our team regularly publishes state-of-the-art knowledge on business growth and transformation related topics.

We have detailed our knowledge and approaches in a variety of publications. These range from practitioner handbooks to scientific work in artificial intelligence. We are thought leaders in digital, traditional, and hybrid transformation of sales and marketing.

Many of our teams’ books are published by SpringerGabler - Germany’s most renowned publishing house in economics and business administration for managers and academia.

Published Books:

  • Digital Transformation of B2B Marketing & Sales

    Prof. Dr. Axel Steuernagel

  • Leading and Managing the Digital Transformation

    Prof. Dr. Axel Steuernagel
    & Prof. Dr. Mark Harwardt

  • Artificial Intelligence in the Customer Journey

    Prof. Dr. Mark Harwardt

  • Strategic Management in the Digital Age

    Prof. Dr. Axel Steuernagel

  • Digitalization Case Studies

    Prof. Dr. Axel Steuernagel
    & Prof. Dr. Mark Harwardt

  • Managing the Digital Transformation

    Prof. Dr. Mark Harwardt

  • Sustainability in E-Commerce

    Prof. Dr. Mark Harwardt

  • Digital Platforms and Marketplaces

    Prof. Dr. Mark Harwardt