
Thought Leadership.
Our pragmatic approach means thought leadership with depth and breadth.
Intellectual curiosity is deeply embedded in our team. Our team regularly publishes state-of-the-art knowledge on business growth and transformation related topics.
We have detailed our knowledge and approaches in a variety of publications. These range from practitioner handbooks to scientific work in artificial intelligence. We are thought leaders in digital, traditional, and hybrid transformation of sales and marketing.
Many of our teams’ books are published by SpringerGabler - Germany’s most renowned publishing house in economics and business administration for managers and academia.
Published Books:
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Digital Transformation of B2B Marketing & Sales
Prof. Dr. Axel Steuernagel
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Leading and Managing the Digital Transformation
Prof. Dr. Axel Steuernagel
& Prof. Dr. Mark Harwardt -
Artificial Intelligence in the Customer Journey
Prof. Dr. Mark Harwardt
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Strategic Management in the Digital Age
Prof. Dr. Axel Steuernagel
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Digitalization Case Studies
Prof. Dr. Axel Steuernagel
& Prof. Dr. Mark Harwardt -
Managing the Digital Transformation
Prof. Dr. Mark Harwardt
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Sustainability in E-Commerce
Prof. Dr. Mark Harwardt
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Digital Platforms and Marketplaces
Prof. Dr. Mark Harwardt